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From templates to integrations and everything in between, our surveys ensure you have everything you need to rapidly deploy questionnaires to your entire venue community.
Explore the survey features below.
There are three types of surveys we use; Single, Rolling Single & Rolling Series. They cover you in all situations within all areas of your business to ensure you get a complete understanding of your venue's 'satisfaction temperature'.
Single Surveys: This is a ‘snapshot’ of your customer views by delivering a survey to all past or present customers in line with an expiry date set by you. Could be a question about a new timetable, a menu change or even a vote on capital expenditure plans.
Rolling Surveys (single): This is a scheduled ‘single’ questionnaire that is emailed to your customers a set number of days after their encounter with you. This would be your member guest survey, or visitor survey where you want to track the performance change over a long period
Rolling Surveys (series): Schedule a ‘series’ of in sequence questionnaires, to be emailed to your customers at pre-programmed intervals as dictated by your customer journey.
Rolling surveys never close, enabling you to invite new customers to complete the series of questionnaires. As a result, customer feedback will continually feed into the pool of rolling data captured.
Each questionnaire within the series will automatically capture customer feedback at the various timeframes as set by you, e.g. new member integration survey asking questions at 30 days, 90 days and 180 days covering their first six months at the club
Deploy surveys quickly and confidently with our pre-populated templates. Each template has been carefully crafted by industry specialists to ensure the questions being asked provide answers that are impactful.
Our Templates include:
Golf:
New Member Integration
Member Experience
Member Exit
Visitor Experience
Group Golf Day Organiser
Golf Lesson
Club Fitting
Academy/Driving Range
Leisure, Spa & Beauty:
New Member Integration
Member Experience
Member Exit
Leisure Day Guest
Spa Day Experience
Beauty Treatment
Personal Training
Fitness Class
Hospitality:
Dining Experience
Hotel Guest
Conference & Events
Human Resources:
New Starter
Employee Satisfaction
Employee Exit
General:
Customer Service Tracker
Bespoke Surveys
Member Communication App
Covid-19 Bundle
If you have questions you’d prefer to ask, simply build your own survey!
This can be completely from scratch, or by adding to/combining with questions from our templates. Your questions and surveys can also be saved for use again in future campaigns. Surveys can contain between 1 and 100 questions to ensure you only ask what you need.
Your licence allows for unlimited surveys, with no additional fees per survey at any point. No matter how many surveys you have running, all Member, Guest & Employee data feeds into one central place where you’re in control of the amount of admin users, and to what access they have.
Our Flexible Distribution allows you to be creative in how you get the survey in front of your audience. QR codes can be placed in locations almost anywhere your customer goes, sharable URLs can meet them in their digital & social space, and the inbuilt email distribution tool can send invites to those in your database.
Take the admin out of the question by integrating our survey tool with your booking tool or CRM.
Rolling Surveys can be linked to your CRM ticketing systems to automatically invite your customers to complete the relevant survey each time they touch your business. For example, our survey software knows when a customer joins your club, cancels their membership, plays your golf course, makes a purchase in the shop, receives a club fitting, has a golf/tennis lesson, eats in your restaurant, stays in your hotel, enjoys a spa day, attends a fitness class etc, and will automatically generate the relevant survey invite a set number of days after their customer encounter.
We integrate directly with multiple providers, or an API can be generated for use with your system.
Drive participation rates with flexible and full anonymity controls to allow your audience to protect their identity whilst ensuring their voice is heard. Commonly used in questionnaires involving Employees or Members.
Your licence includes full survey support giving you the confidence to deliver the best survey for your needs. From complete inductions to best practice tips, 59club’s regional expert teams are with you from the start, and ready when you need us.
Built with user experience (UX) in mind, our survey platform is convenient and supportive of the daily tasks of managers at any level. With helpful tooltips and an easy-to-use, task-orientated interface, as well as auto-save and reusable surveys – creating surveys is exactly as it should be.
Creating surveys is only half the job. Our service ensures you're not alone in the process of interpreting the data, and we'll help you navigate your results to forge a plan of action.
We categorise all survey data through the following lenses: Lifestyle, Facility, Service, Food & Beverage, Employees and Bespoke Questions. This allows us to offer finer ability to review, filter and compare the information.
To use the Golf Experience as one example, we can dig further into your results using filters such as Gender, Age, Golfing Ability, Membership Category, Seasonal Attendance, Duration of Membership, plus many more . We can also see how these scores line up with regional and global industry average.
Other experiences with full detailed survey ability include Leisure, Spa, Hotel, F&B and Retail. This ensures any venue, with any facilities can be consistent in their executions of surveys and the resulting data.
Explore the features our Data Analysis has to offer...
What exactly does 5/10 mean?
View your scores in context of comparable industry benchmarks. This feature is standard with all 59club template questions. Compare against regional, global and podium performers in any given template question to truly understand the value of your results. Take opinion and bias out of the discussion, lead your team with tangible and meaningful data.
Each 59club template has its own set of related filters, for example; handicap or playing frequency for a visiting golfer.
When analysing the results; filter the response by one or a combination of filter options to drill down your survey data and identify patterns & trends within certain demographics or groups.
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Your success is our success! Get maximum benefit from your survey licence with our expert team on hand to guide, create, analyse and support you through your process. It’s as if they are one of your team.
Every consideration has been taken to how a venue manager will need to process, communicate, and deliver on the data. Export data into multiple formats and present with flexibility; toggle comments on/off, filter by positive/negative responses, show/hide summaries per question or all.
Upon licence activation, you’ll immediately be able to manage the extended access. This can be on an overall permissions basis or for each survey you create. It’s also possible to add users to only view results, add users to only add participants, and allow managers to create surveys that only they can see or that are viewable by fellow employees.
A survey is only as good as the responses it receives. We take pride in promoting maximum possible engagement to give a full bodied set of results.
We aim to make the survey process as hassle free as possible. Survey invites go directly to the audience’s inbox and work seamlessly across any device they prefer. A considered user interface (UI) maximises focus on the question in-hand, increasing response rates and survey completion times. Customise elements of the survey to meet your audience as you see fit.
Human Connection makes for a better venue experience.
Our data shows that inviting feedback creates trust between business and consumer, strong relationships between employees, a connected community and improved retention of both members and employees. We’ve also found that sharing how you intend to use the data increases response rate, as does our style of surveying, allowing for an equal spread of voices to be heard, rather than feedback only coming from the vocal minority.
59club Surveys allow for managers to proactively identify and address areas of dissatisfaction or unhappiness. Our data shows this increases the chance of retaining existing and growing new customers …and a whole lot less awkward than finding out once a membership has been cancelled!
